Action Speaks Louder

Through its Fashion in Plastics Campaign, Action Speaks Louder (ASL) aims to gain commitments from major fashion brands to make their operations more environmentally sustainable. The Foundation supports ASL in expanding its Fashion in Plastics Campaign with the goal of showing that unsustainable plastic usage by the fashion industry is unacceptable. A renewal grant in 2023 supports ASL’s Kpop4Planet campaign, which aims to build environmental awareness amongst the 100 million strong K-Pop movement, harnessing fan passion and pressuring fashion companies to decrease their plastic footprint.